Goldman Sachs to Sell Off GM Credit Card Program

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Goldman Sachs Group Inc. (NYSE:GS) is reportedly preparing to sell off its General Motors (NYSE:GM) credit card program, reflecting a wider reassessment of its consumer lending strategy. According to inside sources, the bank made the internal announcement on Tuesday, signaling to the Platform Solutions division, which manages the GM card, to initiate the search for a new issuer. General Motors is anticipated to oversee the process.

Goldman Sachs is set to divest its GM credit card program

Key Takeaways

  • Goldman Sachs is contemplating moving away from retail banking, potentially changing its overall strategy and target market.
  • The company could place more emphasis on mergers and acquisitions, equity offerings, and advisory services.
  • This change might trigger increased competition in the credit card industry, as other financial institutions seek to expand their market share.
  • Despite potential short-term financial losses, the move aligns with Goldman’s long-term strategy and may open up new growth opportunities.
  • Goldman Sachs is positioning itself for success in an evolving industry, indicating the company’s adaptability.
  • The company’s future direction post this decision is still uncertain, warranting close observation of Goldman Sachs’ strategic shifts.

What Prompted the Decision

The GM credit card program is primarily aimed at purchasers and owners of General Motors’ vehicles. Goldman Sachs also issues the larger Apple Inc. (NASDAQ:AAPL) credit card. Despite cost reduction attempts in its card programs, the bank fell short of its targets, leading to the exploration of a sale.

The Impending Sale

Potential discussions between Goldman Sachs and American Express about interest in the Apple card program, and perhaps the GM card program, have been taking place. However, it is still unclear whether American Express will partake in the sales process. The launch of GM credit cards by Goldman last year, with the ambition of turning cars into e-commerce platforms, has not wholly come to fruition.

The Ramifications for Goldman

Goldman Sachs’ decision to divest from the credit card business marks a significant milestone in the strategic downsizing of its consumer-lending division. This move follows the successful sale of a specialty lender called GreenSky and a substantial portion of the personal loan portfolio. While Goldman Sachs will continue to oversee the GM credit card program, a new issuer will eventually assume control. In the event of job displacement resulting from this divestiture, affected employees will be provided with compensation equivalent to their annual salary.

The Broader Implications

Goldman’s choice to divest its credit card operations that cater to consumers is in line with its larger effort to streamline its operations and concentrate on its core strengths. This strategic move comes in the wake of reports suggesting a potential dissolution of its partnership with Apple. This represents a significant shift in Goldman’s approach, as it had recently expanded its collaboration with Apple through offerings such as a high-yield savings account for Apple card users and the introduction of “Apple Pay Later” services in the U.S.

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The Future of Goldman Sachs

Goldman’s decision to potentially divest from its consumer credit card business may indicate a shift towards more traditional investment banking services and away from retail banking. This could lead to changes in the company’s overall strategy, potentially resulting in increased emphasis on mergers and acquisitions, equity offerings, and advisory services. It also signals a possible shift in Goldman’s target market, focusing more on high net-worth individuals and corporate clients rather than the general public.

Additionally, this move could pave the way for increased competition in the credit card industry, with other financial institutions vying for a larger share of the market. However, it also presents an opportunity for Goldman to differentiate itself by offering unique and innovative financial products and services.


In conclusion, Goldman Sachs’ decision to potentially sell its consumer-facing credit card operations has both immediate and long-term implications for the company and the industry as a whole. While it may result in short-term financial losses, it aligns with the company’s overall strategy and could lead to potential growth opportunities in the future. It remains to be seen how this decision will impact the financial services landscape, but it is clear that Goldman Sachs is positioning itself for success in an ever-evolving industry. So, it will be interesting to see how this decision plays out and what direction the company takes in the future. We can only wait and watch as Goldman Sachs continues to make strategic moves in pursuit of its long-term goals.